All That Glitters Is Social
Do you know where your audience is? Chances are, regardless of who they are, they're on social media. We find them, engage them and retain them with multi-faceted social media experiences that are built around your brand goals.
Social Media Strategy
We start by asking questions: What are your goals? Who are your target customers? What are your current practices?
In order for social media to be successful, we have to listen first in order to determine what success means for your brand, and what you're looking to accomplish with social media. Once we've determined your goals and set measurable key performance indicators (KPIs), we take a look at what your competitors are doing to get a lay of the land.
Next, we build the tactical road map for getting you to your goals. We utilize a variety of tactics for success including social media contests, advertising, retargeting, local marketing, influencer marketing, integration of email marketing and content marketing, and much more.
Social Media Management
Consider us your special social media task force. Not only do we build your social media plan of attack, we put it to work so you can focus on building your business.
With a rich history in social media management, Citrine Marketing knows the best tools, tactics and practices for engaging your community on a wide variety of social media platforms.
We execute follower building plans, employ audience engagement tactics, build and maintain social media editorial calendars, monitor changes and trends on the major platforms, work with influencers to help spread the word, create and manage contests, and whatever else you need socially.
Content Creation & Curation
This is where the magic happens! We love the whole process, but nothing gets us as excited as finding innovative ways to tell your brand story through social media content.
We craft brilliant social media messaging, shoot custom photography, create animated and live videos, curate relevant content, and ideate new opportunities and formats that your audience will like, share and remember for years to come.